Better AI decisions start with better questions.

The Executive AI Decision Lab™ is a collection of free interactive experiences designed to challenge how you think about AI before you invest, approve, scale or continue. Choose a test, put your thinking under pressure, and discover whether your next AI decision is as defensible as you think.

Should We Even Use AI?™
Test whether AI is genuinely the right solution to the business problem, or whether something simpler makes more sense.

The Executive AI Decision Skills Simulator™
Put your executive judgment to the test through realistic AI decision scenarios where there is no obvious answer.

Would You Fund This Without the Word AI?™
Strip away the AI excitement and discover whether the investment would still deserve your money.

Is Your AI Business Case Actually a Business Case?™
Find out whether you have a defensible business case or simply an AI use case dressed up as one.

Could You Defend This AI Decision to the Board?™
Pressure-test your decision against the questions, evidence, economics and risks a board should challenge.

What Would Make You Kill This AI Project?™
Test whether your project has credible stopping rules, or whether momentum, sunk cost and AI enthusiasm are keeping it alive.